United Preference Health & Wellness

Health & Wellness tailored for the consumer


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Fruit and Vegetable Produce Prescription

Here’s how it works:

“Health care providers and farmers market partners work together to identify and enroll overweight and obese children and pregnant women in FVRx as participants. A primary care provider and nutritionist meet with each participant monthly to discuss and reinforce the importance of healthy eating. During each health care visit, the participant receives an FVRx prescription redeemable only for locally grown produce and valued at $1 per day per family member. The participants redeem the FVRx prescription for fresh fruits and vegetables at participating farmers markets at least every two weeks throughout the 4-6 month program.”

“FVRx™ is designed to provide assistance to overweight and obese children and pregnant women who are at risk of developing preventable diseases, such as type 2 diabetes and heart disease.  Fruit and vegetable prescriptions are distributed by community healthcare providers and redeemed at participating farmers markets for fresh, locally grown fruits and vegetables. Each dollar invested in the FVRx program benefits the community three ways by: nourishing the consumer, boosting farmers’ revenue and supporting overall community health.”

Visit FVRx’s website to learn more.